Yawwwn 🌙 🛏

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Self-initiated project / Naming / Brand Story / Product Descriptions / Tone of Voice / Website Copy

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Yawwwn is a concept for a brand that makes mattresses, duvets and pillows to help customers get a better night's sleep. I wrote characterful copy to help the brand stand out.

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About Us

 

We're Yawwwn, and we know that a great night’s sleep is the best way to start the day. Yet, we know how difficult it can be to get enough shut-eye. That's why we make it our mission to help you get a great night's sleep, every night. 

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We’ve been studying the magic and science of sleep to find the best way to do this. We dreamed big. Studied hard. Tested loads. Had a few pillow fights. Made a duvet den. Jumped on many a mattress. Slept. A lot. It was tiring work, but someone had to do it.

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Eventually, after a well-earned nap, we came up with the best mattresses, duvets, and pillows for your bed to help you sleep better every night. Because a great night’s sleep can make you feel invincible.

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Product Descriptions

 

The Yawwwn Mattress

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Our mattress is wonderfully cloud-like. It’s made from memory foam, which makes for an unforgettable sleep. It adapts to your body shape, aligns your spine, and distributes pressure. This keeps you free of bumps in the night and comfy all night long - like how floating on a cloud would feel, we reckon.

 

The Yawwwn Duvet

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Our duvet’s gloriously cosy and irresistibly toasty for superior sleep. It’s hypoallergenic, made from earth-friendly materials, and super breathable. So tuck yourself in, snuggle up, and hunker down. Side effects may include: bed head, duvet days, 40 winks turning into 60, more snoozing & less losing.

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The Yawwwn Pillow

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We’ve created our most perfect pillow yet. It’s the ideal balance between squashiness and supportiveness. Basically, it’s like your head is being hugged by the fluffiest marshmallow. We can’t think of a more marvellous place to rest your properly knackered head and catch some much-needed zzz’s.